Global sports brand, adidas has just taken a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. Designed to move runners in one direction only: forward – the shoe’s bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.
To make the most technologically advanced running shoe a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of athlete performance data to identify a design that would change the game for runners around the world.
Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. This is true for all runners – no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.
– Anette (Peko) Hosoi, Mechanical Engineering Professor at the Massachusetts Institute of Technology
The new 4DFWD features:
- A new Continental™ outsole provides extra grip for a confident run in all weather conditions.
- An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.
- The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations.
You may also like
A-COLD-WALL* and Dr. Martens Collab and Revisit the 1461 Oxford Shoe for spring 2023
ADIDAS AND PRADA RELEASE FIRST EVER JOINTFOOTBALL BOOT COLLECTION
The Stonebwoy Interview
