Burger King and Pepsi have just collaborated on a new virtual game that gives away Renowned Artist African Ginger NFTs with an estimated value of $260 000
Leaning into the power of the perfect partnership, this month will see Burger King & Pepsi collaborating with hot Mzansi artist, African Ginger, with ‘X Marks the Drop‘, a new campaign that invites South Africans to take part in a nationwide search for virtual tokens, with an opportunity to win an original African Ginger piece of art and NFT worth $25 000; 1 of 10 000 limited editions African Ginger NFTs (with an estimated total value of $260 000), along with 20 000 free Whoppers up for grabs.
Along with this, offers like discount codes or free PEPSI with meals purchased can be won each day.
Seth Pimentel, aka African Ginger, is well known for his unique illustrative style. He is said to create art with depth and meaning, often pushing boundaries by merging traditional and digital work into a hybrid of experimentation. His works for ‘X Marks the Drop’ are consistent with his style whilst still incorporating Burger King and Pepsi brand colour.
Gen Z grew up online playing games so combining the world of a digital token hunt and NFTs is a natural transition, especially for those seeking to own an original digital picture from African Ginger. Like fashion and traditional art, Gen Z members express their personalities through the digital art they collect, including NFTs that represent their passions. ‘X Marks the Drop’ with Pepsi ticks all the boxes as we offer them the opportunity to be incentivised for doing something they would normally be doing while gamifying their experience with our brands.– Ezelna Jones, Head of Marketing for Burger King SA
“I am incredibly proud of the successful partnership we have built over the past 9 years with Burger King and PepsiCo, this Collab of two great brands is one more step to show South Africa how innovative we can be in this channel. We wish all our loyal customers and consumers all the best in their virtual hunt for tokens,” says Martin Charles of PepsiCo SA.
To play, you can go to www.bkxpepsi.co.za on your mobile device or scan the QR code on one of the posters in-store and then escalate things from there…
The X Marks the Drop campaign is set to run until the 31st of January 2023.