Apple Music has just announced the latest featured artist in its Africa Rising artist development program is 21-year-old Nigerian-born singer, songwriter and rapper Victony (real name Anthony Ebuka Victor).
Apple Music is opening the world to the beauty of African music and I’m glad to be one of the select few that are championing the new school sound and breaking boundaries in these exciting times. Love! – Victony
Born in Orsu, Imo in Nigeria, Victony’s foray into music started with his Soundcloud mixtape called, The Outlaw King (2017), and although he started out primarily rapping, he began to incorporate elements of trap, R&B, and Afropop into his music showcasing his versatility, and experimenting with his sound.
After being in a car accident that almost claimed his life and the use of his legs, Victony was confined to a wheelchair for months during his recovery. But he didn’t let that deter him from making music, releasing several hit singles like the introspective ‘Pray’, and the upbeat collaboration with Mayorkun called ‘Holy Father’, as well as working with Grammy-winning producer Rexxie to release the two-single EP Nataraja (2021).
His latest album, OUTLAW (2022), available to stream now on Apple Music in Spatial Audio, is a showcase of his meticulous musical arsenal. Spearheaded by the single ‘Apollo’ (that features a sample of the DJ Clock and Beatenberg smash hit ‘Pluto’), the album is a tour de force of melodic elements, from the Afropop anthem ‘Chop & Slide’ featuring Burna Boy to the slower, sensual beat of ‘Kolomental’.
The latest music from Victony along with that of Africa’s hottest new artists, is available now on the Apple Music Africa Rising Playlist.
Apple Music’s Africa Rising, is an exclusive artist development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising alumni to date include: Omah Lay, Manu Worldstar, Tems, Amaarae, Ayra Starr, Yaw Tog, Blxckie, Nikita Kering, Buju, FAVE and Nomfundo Moh. Africa Rising sees Apple Music select six artists every year who each receive a minimum of two months of editorial support across the Apple Music platform including a launch interview with Nadeska on Apple Music 1. Nadeska has also launched a new weekly Africa Rising feature on her show highlighting the hottest new artists on the continent.