Daily Soles

First Look at the Adidas Yeezy Design Without the Yeezy Branding

adidas and Ye had one of the best fashion collaboration which has unfortunately came to an end. The collaboration between musical genius, designer and entrepreneur Ye and German sportswear company started in February 2015 and its last production was October 2022.

In October 2022, adidas abruptly ended the collaboration following antisemitic remarks made by Ye through various media. According to Wikipedia Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews.

adidas made quite clear that they own all of the designs under the Yeezy umbrella and Chief Financial Officer, was reported as having communicated that the brand plans to sell the adidas Yeezy sneakers without Ye, stripping any attachment of former partner and his brand.

The brand is indeed following through with the release of adidas Yeezy without any Yeezy branding or approvals from Ye. The first release is scheduled for 2023. The first pair will be the Adidas 350 V2 “Granite” releasing January 2023, retailing for $230 (R3 971,26)

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