K-Way is the most recognised brand for outdoor clothing in South Africa, renowned for its quality garments. Produced and packaged in a factory in Cape Town, the brand carries a lot of local heritage. Today they continued their lineage of the K-Way brand by releasing the MMXXI Collection. The collection brings together the best of outdoor wear and street fashion, delivering fleece jackets, collogue jackets, cargo tights and mittens.
Showing that they are tapped into the new market, they recruited influencers that speak to street culture to promote the brand like Broke founder Andile Dlamini and DJ and producer Doowap. They created a short manifesto video that embodies the spirit of the open road. Watch the video below.