The vehicle brand has its roots deeply entrenched in racing and the overarching fabric of Italian society, with the brand being viewed as a status of luxury. They recently showcased the SS23 collection at Milan’s Teatro Lirico and with aesthetics at the heart of the collection, the venue received somewhat of a revamp to suit the vision of the collection.
Ferrari gave the collection a rather thought provoking name – The Dream of The Dreamers. According to Ferrari.com, the collection can be described as, “A new visual narration inspired by the timeless values that have turned the Ferrari dream into reality. An extraordinary story of self-expression, passion, freedom and the constant tension on the road to the most exceptional achievements.”.
The collection features monochromatic offerings in olive green, pastel blue and bright yellow, which are associated with the brand’s racing heritage. Overall, the collection is as bold and attention capturing as previous collections, which we have come to expect from the Ferrari brand. View the full collection here.
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