Orange Culture Reconceptualizing African Fashion

Orange culture is more than a clothing line label, It is a movement that incorporates African touches into universal silhouettes for men of the creative class, resulting in a heady fusion of Nigerian-inspired print fabrics, colour, and modern urban streetwear. Adebayo Oke-Lawal the CEO of Orange Culture started having a passion for fashion at a young age when he started creating designs at the 10. he founded Orange Culture in 2011 to realize his own vision for fashion. He has been working hard to promote Orange Culture around the world ever since launching the label and making an official runway debut at Lagos Fashion & Design Week in 2011.

Anybody who is interested in presenting a tale via their appearance can find an answer in the clothes. All items are made in Lagos using textiles that have been ethically acquired from regional Nigerian fabric producers. Orange Culture puts its employees through rigorous training programs and gives them the chance to participate in activities that will help them develop their skills. However, this does not imply that Orange Culture disregards the women who have taken control of the company and given Adebayo’s designs an androgynous touch.

Orange Culture often participates in Lagos Fashion & Design Week (LFDW) and has been selected for major design competitions like the LVMH Prize 2014 for Young Fashion Designers, where he was chosen with 29 of the biggest up-and-coming fashion designers from around the world out of 1221. Adebayo Oke-Lawal received an invitation to travel to Paris so that he could submit his work to a jury that included notable members of the fashion business like Karl Lagerfeld, Nicolas Ghesquière, Marc Jacobs, Riccardo Tisci, and Delphine Arnault.

2015 was undoubtedly a very productive year for Orange Culture as Adebayo Oke-Lawal eagerly awaited the chance to exhibit his work at the International Fashion Showcase hosted by The British Council and the British Fashion Council at London Fashion Week. The brand didn’t stop there; in 2017, it debuted on the runway at London Fashion Week under the name fashion Scout. Since then, it has launched one of the largest collaborations in the history of the Nigerian fashion industry, becoming the first Nigerian brand to carry inventory at Selfridges. The brand Lagos, Paris, London, New York, Hollywood, and Kenya are the current locations where the brand is sold.