adidas and renowned fashion designer, Rich Mnisi came together to celebrate International Pride month and the launch of the 2023 Pride collection titled “Let Love Be Your Legacy,” at the iconic ONE of ONE party in Johannesburg.
The collection takes inspiration from a heartfelt love letter penned by Rich Mnisi to his younger self, serving as a powerful mission statement and inspiration for active allyship, empowering and championing of the LGBTQIA+ community:
The letter reads, “This is the moment to call yourself worthy, and help others do the same. This is the hour to bond, to love and be loved by family and community. This is the day to love – unbridled, unfiltered, unashamed – and never look back, let love be your legacy.”
The ONE of ONE PARTY hosted on 10 June welcomed a star-studded guest list of local celebrities, key fashion influencers, and industry disruptors, such as Boity Thulo, Cassper Nyovest, Trevor Stuurman, Pearl Thusi, and Sarah Langa, among others.
Attendees stepped out in show-stopping dynamic looks as an ode to the dress code: “All I do is serve”. The adidas x Rich Mnisi pride collection was spotted on some of SA’s hottest content creators such as supermodel and DJ, Ponahalo Mojapelo.
The event featured captivating performances by Kabza De Small, Kamo Mphela, Shekhinah, Que DJ, Lelowhatsgood, Tnx, Nkuley, Adam the Glamour Clown x Phoenix St Anna and Lemon & Herb.
The adidas x Rich Mnisi Pride collection is now available at adidas.co.za and select adidas stores.