As a DSP, Spotify prides itself on providing superior curated experiences for their audience with Spotify wrapped being its most popular user curated experience. The brains behind the Spotify machine wanted to take this a step further by adding a new experience for users.
The idea behind Playlist In A Bottle is to have something to look forward to in the new year following wrapped. Once you head over to spotify.com/playlistinabottle, you will be prompted to answer a few challenging questions like “pick a song that won’t make sense next year”. All of your responses will be collected and stored in a digital bottle. You are given a few options of which digital assets you want to store your playlist inside. Options include an acorn, a case, a teddy bear and more.