Daily Fashion

The Journey to Happyville Continues with Denimwear

Incepted in the year 2017, Happyville is a Johannesburg-based clothing brand that finds its inspiration in the South African nostalgic and ever-evolving street culture and the flamboyant Kwaito era. The brand offers primarily leather jackets in a variety of lively colours, in addition to the leather jackets they also offer puffer jackets, jeans, satin sets and a number of other things. The brand is now venturing into denim workwear. 

I start small, then I go big and then I go bigger

The denim workwear additions come in two different colours, blue and green. These could be bought in a set of denim jackets and denim carpenter jeans or individually. The founder Lebogang Serame and creative director Junior believe that they are still on a long journey of chasing their happy ending! 

The Happyville jacket for me has always been that authentic street South African brand that made me feel like a rockstar whenever I put it on. As a consumer, I have always wanted to know more about the brand. What it means, and where it comes from.

– cited from Happyville

You can get the Happyville denim workwear on happyvillestore.com

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